Cierto Tequila Launches to the Public
Cierto Tequila, the Most Awarded Tequila in History, is finally making its way to the US, with a limited initial launch in nine states. The luxury tequila portfolio comprises four distinct agave expressions, each of which has won dozens of medals and awards in top international spirits competitions. The premium tequilas are handcrafted by the fourth and fifth generation agaveros Enrique Fonseca and Sergio Mendoza, who select fully mature, estate-grown agave from the Jalisco Highlands, the perfect soil for growing the plant.
Cierto is a 100% additive-free authentic tequila, made as nature and time intended. The tequila is completely free of impurities, and the unique combination of time-honored and globally-inspired distilling techniques used gives it a pure, elegant taste. The tequila is distilled in alembic copper pot stills and Coffey column stills at the legendary La Tequileña distillery in the town of Tequila, Jalisco.
The tequila is aged primarily in rare French Limousin oak casks that previously contained fine wines and spirits, including cognac and Armagnac, specifically procured for their ability to gently persuade the agave’s essence to emerge. Each expression is blended with aged tequilas from the Fonseca family’s private library, containing some of the oldest and rarest tequilas in existence. The result is a luxuriously smooth and pure-tasting collection of tequilas that are considered by spirits experts and tequila connoisseurs as some of the finest in the world.
Cierto’s Chairman, Todd Chaffee, a Forbes Midas List venture capitalist and tequila connoisseur, decided to disrupt the tequila industry and create the world’s finest tequila –a true tequila that was exceptionally smooth and easy to drink, but also 100% pure without any additives. After blending and tasting hundreds of options from the Fonsecas’ vast library of aged tequilas, the Cierto team crafted eight exceptional Cierto agave expressions, which they shared with family and friends while conducting extensive consumer research.
The Cierto team has assembled a team of seasoned industry executives to develop the brand, partnering with Demeter & Co, which is led by Jeff Menashe as CEO and Jim Clerkin as its Chairman. Cierto’s Chief Growth Officer, veteran spirits executive Jim Ruane, comes with nearly two decades of marketing and beverage industry experience. “We are thrilled to debut Cierto Tequila, bringing this remarkable award-winning spirit to U.S. drinkers,” said Ruane. “Cierto is a testament to the true art of tequila-making. With skyrocketing growth in luxury tequila and consumers paying increasing attention to what they’re putting into their bodies, we see an opportunity to differentiate with a supreme liquid that speaks for itself – no additives, no artifice, and no shortcuts.”
Cierto Tequila’s Private Collection is now available for purchase where luxury tequilas are sold, and online at ReserveBar, Drizly, Instacart, and others. The brand invites drinkers to savor slowly and celebrate responsibly.