Getting to Know Jägermeister’s #56Parts
Jägermeister is not just a favorite shot of millions, it’s a legendary German tradition passed down generation to generation. This was something I knew little about up until a few weeks ago. I was invited to Jäger’s 56 Parts party at The Heath in New York, where guests got to experience the liqueur like never before. I must personally admit that up until that night I, like many others, only had Jägerbombs and shots, not any specialty crafted cocktails made using Jägermeister. My mind was blown.
So why was the event called #56Parts? Jägermeister is made from 56 herbs, roots, fruits, and spices, including ginger, cinnamon, cardamom, star anise, and orange peel. These are the only known ingredients shared publicly. The focus of the party was to showcase Jägermeister in a new light. Not just some great liqueur you can take shots of and call it a day, but actually a complex ingredient to your next favorite cocktail.
Once inside the venue guests were immediately overwhelmed (in the best way) with Jägermeister heritage. Throughout The Heath were sections dedicated to the 56 ingredients, mixologists making specialty Jäger cocktails, and whole bunch more. A personal favorite of mine was a table filled with ingredients where guests had the opportunity to choose their favorites and make a spice rub to take home. A nice little parting gift. See what I’m talking about below:
I’ve found that a party like this can hold up on its own thanks to a few good cocktails, but what really sets it off is when food is involved. Let’s just say both were exquisite, a word I seldom use. It wasn’t just the fact that food was served, but actually the frequency and quality. The waiters had endless amount of plates filled with delicious treats inspired by Jägermeister ingredients. Unfortunately I didn’t take a moment to shoot any of the food before devouring it, so I guess you will just have to take my word for it.
Jägermeister hired bartenders and mixologists to create special drinks for the evening’s festivities. From blow torches to dry ice, they had it all. Over the next few weeks I plan on featuring a few of the delicious cocktail recipes from the party, so be sure to check back. It is definitely worth the wait. In the meantime, here are a few more photos from the #56Parts event.
I want to thank Jägermeister for inviting me to New York to learn all about their brand’s rich history, all while drinking several delicious cocktails. I’m looking forward to my next adventure with what might be my new favorite liqueur.
If you’re 21+ and want to learn more about Jäger, visit their site – www.jagermeister.com