As we say goodbye to winter, it’s time to start thinking about our summer plans. I plan on spending loads of time outside doing yard work, taking my dog on walks, and sipping on Hornitos Tequila Seltzer. Ever heard of it? Probably not, because it’s brand spanking new.
Hornitos Tequila, a leading premium tequila brand, announced the launch of a bold, new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer, which hits shelves in the U.S. this month. The new product combines real Plata tequila with seltzer, resulting in a refreshing choice when looking for ready-made cocktails this summer. Hornitos Tequila Seltzer is available in two natural flavors – Lime and Mango – sans the artificial sweeteners found in competitors’ products.
“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone. With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”
– Rashidi Hodari, Managing Director of Tequila at Beam Suntory
Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV, and have a suggested retail price of $11.99 per four-pack.
Launching aside Hornitos Tequila Seltzer, Hornitos is inviting adventurous fans aged 21+ to take the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $40,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShotsGiveaway.com.