If there is one thing that’s for sure, it’s everyone reading this has heard of Jack Daniel’s before. You may even know the story about how Jack Daniel’s died. Simply put, Jack Daniel’s needs no introduction.

The top-selling American whiskey brand has something new dropping this Fall that they’ve never had before. As the name states, Jack Daniel’s 10 Year Old Tennessee Whiskey is the brand’s first whiskey aged 10 years. The 97 proof whiskey arrives in a new, more angular bottle that will feel familiar to JD fans while also adding some new flair. Jack Daniel’s 10 Year Old Tennessee Whiskey will be available in September for $70 USD per 750 ml bottle. Keep an eye out for this unique drop in the coming months at your favorite liquor and spirits shop.