Brown-Forman, the company behind Jack Daniel’s, just pulled a name off the shelf that’s been dormant for a century. Kentucky Boy is effectively Jack’s forgotten sister brand: it dates back to 1923, when Brown-Forman picked it up through a Prohibition-era acquisition of Louisville’s Lynndale Distillery, ran it through the 1940s with a thoroughbred-racing motif, then let it disappear.
The 2026 revival isn’t a history lesson dressed up in an old label. It’s a tribute bottling built to mark 50 years since Chris Morris, the industry veteran behind Woodford Reserve’s modern identity and Old Forester’s Birthday Bourbon, joined the company. His protégés put this one together, drawing inspiration from three releases tied to his career.
Bottled at 100 proof with no age statement, expect chocolate and Luxardo cherry up front, then ginger snap and stewed apple giving way to charred oak on the finish. It’s a one-time release: it debuts at the Kentucky Bourbon Festival on September 10, then hits Old Forester’s own shop the next day for $100.
