Stella Artois kicked off a new collaborative campaign they’ve been working on with John Legend called “Host Beautifully.” The program was unveiled at an invite-only event in Golden Oak Ranch in Los Angeles, where guests were introduced to “The A-Z Guide to Host Beautifully,” a performance by John Legend, and a hot air balloon ride.
Stella Artois was kind enough to invite me to this magical evening in the clouds. While we ate, Legend played a few of his songs on stage that included “Ordinary People” and “All of Me” as he raised a Chalice to cheers everyone to a great summer.
“I love hosting a good party. My key ingredients for sophisticated summer soirees are good people, great music, some juicy barbecue and plenty of Stella Artois,” said Legend. “It was wonderful to set the mood for guests high in the sky and toast to a summer of hosting beautifully. I know a thing or two about entertaining; hopefully my tips can help you up your hosting game too.”
“The A-Z Guide to Host Beautifully”
Following the campaign’s shindig, Stella Artois is taking “Host Beautifully on the road to teach consumers from coast to coast how to up their hosting artistry. The tour will make regional stops all summer at festivals and events across the United States. Each stop will have an expert from “The A-Z Guide to Host Beautifully” to help educate guests on how to turn a drab gathering into an exceptional experience with Stella Artois.
Visit www.HostBeautifully.com to access “The A-Z Guide to Host Beautifully” and learn more about the Stella Artois “Host Beautifully” campaign and what consumers will experience at all the stops.