It appears that the Bud Light Knight’s watch has officially ended. In what might be arguably the best ad during this year’s Super Bowl, according to the roaring crowd at the Thirsty Merchant where I was set up, Bud Light has collaborated with Game of Thrones to create a unique crossover.
No matter what team makes it into the big game, it seems like every year I’m anxiously waiting to see what sort of Super Bowl ad Budweiser ends up putting out. Will it feature the iconic Budweiser Clydesdales or the Budweiser Dalmatian April?
If you’ve ever done a beer tour before or perhaps you’re just a knowledgeable fan of beer, then you know how important barley is as an ingredient. It is said to be the soul of beer, and the growers who harvest it, the heart.
Beer and whiskey go together like peanut butter and jelly, so it’s only natural for my favorite boilermaker pairing to sponsor a big beer event. This year, Jameson Caskmates Irish Whiskey has announced that they will be the first spirits sponsor of the 2018 Great American Beer Festival (GABF).
Michelob is going organic with their latest innovation, Michelob ULTRA Pure Gold. The new beer is made with organic grains, offering drinkers a refreshing taste at only 85 calories and 2.5 carbs.