After a seven-year hiatus, Schlafly Beer is bringing back its beloved Christmas Ale (8.0% ABV), just in time to elevate your holiday celebrations. St. Louis’ original independent craft brewery has revived this nostalgic seasonal brew with the same fan-favorite recipe but updated packaging that exudes festive cheer. Now available in six-packs of 12-ounce bottles, the Christmas Ale is hitting shelves across Schlafly’s 18-state distribution in the Midwest and East Coast.
Local artist Dan Zettwoch lent his talents to the new playful packaging design, which captures the essence of holiday nostalgia and cheer. According to Schlafly Beer CEO David Schlafly, fans have been clamoring for the return of this spiced winter ale for years. “The key to a great Christmas Ale is getting the spice blend right,” he says, and the brewery’s recipe nails the perfect balance of sweetness and warming spices, reminiscent of classic holiday beverages like wassail and mulled wine.
Tasting Notes for the Season
Schlafly’s Christmas Ale features a copper-hued pour with a medium-dark body that’s as inviting as a crackling fire on a cold December night. Its tasting profile blends sweet caramel malt with hints of orange peel and seasonal spices, delivering sweet and spicy aromas that instantly evoke holiday gatherings. This is a beer that warms your soul while sparking memories of festive traditions.
Whether you’re indulging at home, hosting a holiday get-together, or sipping at one of Schlafly’s brewpubs in Missouri or Illinois, Christmas Ale is primed to become your go-to drink of the season.
Celebrate Schlafly’s 34th Anniversary
In addition to the Christmas Ale’s return, Schlafly Beer is marking another milestone: its 34th anniversary on Thursday, December 26. All four Schlafly brewpubs will throw it back to 1991 with retro beer pricing at $3 a pint and classic menu items like Gumbo and Shepherd’s Pie. It’s a community-centric celebration that honors Schlafly’s roots as a pioneer of the local craft beer scene.
Where to Find Christmas Ale
Christmas Ale six-packs are hitting shelves with a suggested retail price of $10.99. Can’t find it? Schlafly’s Beer Finder tool makes tracking down your holiday stash as easy as Christmas morning.
