Drakkar Essence’s launch will correspond with a social media campaign featuring photos and videos of Cam. Using Cam’s signature superman pose, the #ShowYourPower campaign will encourage fans to share their own power poses. I myself went the more fashion route, showcasing how I feel most powerful when wearing some of my favorite clothes. There’s nothing quite like the feeling I get when rocking my favorite leather jacket and beanie on the way to a business meeting.

Now it’s time to showcase your power to help empower others. Simply follow @DrakkarEssence on Instagram and tag your power pose with #showyourpower. Drakkar Essence will then donate $5 to the Cam Newton Foundation for each follow they receive on Instagram. Not a bad way to give back and empower to today’s youth.

For those interested in the fragrance itself. Drakkar Essence is a classic and aromatic Fougère fragrance with sparkling, energetic fresh top notes that lead to a woody, masculine finish. You can find the Drakkar Essence collection now in Macy’s, Dillard’s and Belk stores nationwide.

Sponsored by Drakkar Essence – All opinions are mine.