May 6-7, AT&T and TOMS celebrated their 10 successful years working together through a unique popup, in the form of a giant shoebox, on the Santa Monica Pier. I was fortunate enough to be invited to said popup and get to participate in the “A Walk in Their Shoes” VR experience first-hand, which follows a TOMS customer on his journey to Colombia to meet a child who benefited from his shoe purchase.
But First: #CelebrateGood
Before jumping right into the VR, I got a quick tour of the AT&T + TOMS shoebox before it opened to Santa Monica Pier guests at 11am. First stop was the #CelebrateGood frame for a photo opp. Visitors to the shoebox who posted a photo on social media onsite using #CelebrateGood and #ShoeGive triggered the donation of a new pair of TOMS to a child in need.
Inside the shoebox, there were all-sorts of things to experience. A personal favorite of mine, other than the VR experience, was the wall of kids’ shoes organized by countries they belonged to.
Just like the ‘Winter Boot’ you see above, each shoe has a functional purpose that reflects the climate and terrain of the country it is being sent to. It’s really great to see TOMS go above and beyond for those in need.
10 Years to Celebrate
AT&T has been with TOMS since the very beginning. Even back when Blake Mycoskie (TOMS founder and chief shoe giver) had just 250 pairs of shoes in his apartment, and the simple, yet hugely impactful idea of One for One. Now, 10 years later, and 60 million shoes donated to children in need, AT&T is still supporting TOMS at each milestone.
Like their relationship with TOMS, my connection to AT&T is quite similar. I started the Joe’s Daily brand 5 years ago, and had been a happy customer 3 years before that. So you could say AT&T has been there for me too through every important Joe’s Daily .
Try the “A Walk in Their Shoes” VR Experience Yourself
There are a few ways for you to experience, “A Walk in Their Shoes,” like I did. TOMS is putting a special VR cardboard viewer into 100k pairs of TOMS shoes sold online. This is especially great if you don’t already have a VR enabled device. What better time to pickup a new pair of TOMS?
In the meantime, you can watch 360-video for “A Walk in Their Shoes” below:
To learn more about AT&T’s ongoing partnership with TOMS, visit http://att.com/TOMS
In partnership with AT&T. All opinions are my own.
