Admit it, most of us don’t tell our moms how important she is as much as we should. But the truth is, she can never hear it enough. So, Lands’ End is giving you the chance to do just that:

  • Show mom how much you care – April 11 through May 6th share your Mother’s Day message, photo or video on Instagram and/or Twitter using #dearmom, #contest and #mylandsend for a daily chance to win a $100 Lands’ End Gift Card.
    • Each day, @LandsEndPR will post a unique prompt or question asking for a specific message, or photo, or video to be posted for a chance to win
  • Spend quality time with mom – Enter for a chance to win a five-day, trip for you and your mom, to the luxurious Sonesta Fort Lauderdale Beach hotel. Simply fill out the form at through May 4th.

#DearMom Campaign

This is my mom, just minutes away from seeing her first granddaughter. Isn’t she cute? She will probably kill me for posting this photo of her, because you know how moms are, but I wanted to share a photo of her that really warms my heart. Out of all the countless things she has done for me, and lessons she has taught, the one that sticks with me every moment of everyday is unconditional love. Through the good times and the bad, she has always shown me that unconditional love is powerful and necessary. What has your mother taught you?