In a significant move aimed at enhancing its touring and weekly series, NASCAR has officially unveiled the NASCAR Regional brand and platform. This initiative, which encompasses the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Whelen Modified Tour, and the Advance Auto Parts Weekly Series, marks a new era for the sport.

Adam Glanzman for NASCAR
Image credit: Adam Glanzman / NASCAR

Previously known under the NASCAR Roots moniker, the rebranding to NASCAR Regional represents a strategic effort to increase awareness and accessibility of these series. The launch, announced during the season-opening Busch Light Clash at the Coliseum and broadcast on FS1, signifies NASCAR’s commitment to these foundational elements of the sport.

Ben Kennedy, Sr. Vice President Racing Development & Strategy, emphasized the importance of local short tracks and touring series in NASCAR’s history and future. He expressed enthusiasm for the NASCAR Regional brand’s role in highlighting and growing these series, which are crucial for the sport’s continued success.

The rebranding is more than just a name change. It introduces a clear and organized ‘ladder system’ for drivers and fans alike, making it easier to track the progression of talent through NASCAR’s ranks. This alignment is expected to bring more attention and excitement to the series involved.

Coinciding with the announcement, NASCAR has launched a dedicated website at This portal provides fans with the latest news, ticket information, and schedules for the 2024 season, ensuring that enthusiasts have easy access to all things NASCAR Regional.

The action is already underway, with the Advance Auto Parts Weekly Series kicking off at New Smyrna Speedway with the World Series of Asphalt. This will be followed by a series of events, including The Icebreaker at Florence Motor Speedway and the New Smyrna Beach Visitors Bureau 200 at New Smyrna Speedway. Fans can tune in to Flo Racing for live coverage of these events, culminating with the ARCA 200 at Daytona International Speedway, broadcast on FS1.

This rebranding initiative by NASCAR is a clear statement of intent to nurture and grow the sport’s grassroots. By focusing on these regional series, NASCAR is not only paying homage to its roots but also paving the way for the next generation of racing talent. For more information and the latest updates, visit