Swiss luxury watchmaker TAG Heuer sure knows how to throw a party! Imagine this: Monaco, the iconic Jacques Cartier ship, celebrities, F1 racers, and TAG Heuer’s exclusive timepieces all in one glamorous evening. That’s exactly what happened at the 80th edition of the F1 Monaco Grand Prix on May 27, 2023, and boy, what a night to remember!

TAG Heuer, an official partner of the F1 Monaco Grand Prix, didn’t just host the party – it owned the night! This high-profile soiree was held on the iconic Le Jacques Cartier ship, moored in the breathtaking Port of Monaco, serving as the perfect backdrop for this star-studded evening.

Now, when TAG Heuer’s CEO Frédéric Arnault stated, “We are thrilled to be back in the heart of Monaco…We can’t wait to kickstart this weekend and support our partner team as well as Max Verstappen and Sergio Pérez on the track this weekend…“, we knew we were in for a treat. And, let me tell you, they did not disappoint.

The event kicked off with a swanky cocktail reception, providing attendees the opportunity to rub elbows with the Oracle Red Bull Racing drivers, Max Verstappen, Sergio Pérez, and Daniel Ricciardo. Amidst the clinking of glasses and pulsating excitement, the drivers offered exclusive insights into the upcoming race, ramping up the anticipation for the big day.

But the night was not just about the glitz and glamour, it was also a celebration of talent and achievement. TAG Heuer honored Max Verstappen and Sergio Pérez by presenting them with customized TAG Heuer Monaco Chronographs. These aren’t just any timepieces; these chronographs are from TAG Heuer’s latest collection, specifically tailored to commemorate their accomplishments. Trust me, if you saw these watches, you’d want to get into F1 racing too!

Kylie Minogue performs in Monaco for Red Bull
Kylie Minogue performing on Le Jacques Cartier ship

Just when we thought things couldn’t get any better, Australian pop queen Kylie Minogue hit the stage. With the Monaco harbor lights twinkling in the background, Minogue serenaded the audience, delivering a breathtaking performance that won’t be forgotten anytime soon.

Zack Bia DJs Red Bull Monaco party
(Right) Zack Bia DJs TAG Heuer Monaco party

The celebration continued well into the night with sets from globally-acclaimed DJs, including Zack Bia, who kept the energy high and the party pumping.

In true TAG Heuer fashion, the event was more than a spectacle – it was a testament to the watchmaker’s enduring bond with the Principality of Monaco and its historic connection to motor racing. TAG Heuer not only knows how to make phenomenal watches but also how to celebrate in style.

For us spectators, it’s a vibrant reminder of TAG Heuer’s deep-seated commitment to excellence, innovation, and of course, their love for the adrenaline rush that only Formula 1 racing can provide.