GMC Adds Fashion Designer Michael Bastian to “Sharp” Campaign
GMC‘s Precision advertising campaign “Sharp” receives its third installment today showcasing the parallels between the GMC Yukon Denali and the world of immaculate dressing.
The previous spots in the series, “Fastball” and “Swish”, focused primarily on how precision influences athletic performance, while the third will focus on fashion. In “Sharp’s” latest, GMC works with leading fashion designer Michael Bastian, who can be seen in the 30-second spot below:
“Sharp” ignites the idea that a menswear designer and a car brand, in this case GMC, are not too far apart. In fact, the ad clearly juxtaposes the details of a well-dress man, designer stiching and all to the precise features in a Yukon Denali.
“Attention to detail, precision and craftsmanship are at the core of the GMC brand and there are obvious similarities between the design of our vehicles and the precision and craft which go into other aspects of premium design,” said Duncan Aldred, vice president of GMC Sales and Marketing. ”We enjoyed exploring these parallels with Michael Bastian and in the film, ‘The Sharp American’.”
Said Michael Bastian: “I was excited when GMC approached me with this opportunity to explore this concept of ‘sharpness’ and the design parallels between our two worlds. As a luxury brand, we understand the necessity for attention to detail and craft in everything we do, much like GMC. As we put the finishing touches on our upcoming Spring ’16 runway show at the first dedicated New York Men’s Week, GMC gave us an invaluable perspective on how a premium brand outside of fashion explores cut, detail, and precision.”