Jaden Smith Helps New Balance Launch the New 247
Jaden Smith, aka. Big Willie’s son, has made quite the name for himself over the years. His most recent achievement worth mentioning is his surprise performance at CitiField following the Dodgers’ victory over the Mets. The set was developed through a collaboration with New Balance, a brand Jaden has an affinity for, to help launch the New 247.
This is the first project Jaden has worked on with New Balance, but I don’t think it will be his last. Stay tuned for more on this collaboration. In the meantime, take a look at some lifestyle shots of the New 247 below: