The JJ I Insomnia was recently unveiled as the latest shoe collaboration between Reebok and JJ Watt as part of Watt’s signature training shoe collection.

“The Insomnia edition is the one I’ve been most excited to launch since Reebok and I began this project. People will love the versatility that this shoe brings, from phenomenal performance in the gym to an extremely comfortable and classic look outside of the gym,” says JJ Watt.

The name for the new addition was inspired by Watt’s notorious late night and early morning workouts, as well as the people who work throughout the night on their passions in pursuit of greatness. Similar to the other drops from JJ and Reebok, the JJ I Insomnia has been highly anticipated by fans of the series.

Its overall look is more than meets the eye. In the mid-foot, FlexCage technology provides a locked, stable feel that provides max transition of power. Similarly, the raised topline midsole and outsole keep the foot locked in while also providing multidirectional traction for better grip and agility during workouts.

The JJ I Insomnia Pack will be available on, Academy Sports + Outdoors stores, and other retailers nationwide starting today for $99 USD.