MSC Just Made an Interesting Bet on the Wealthy and Adventurous
MSC Cruises' F1 sponsorship targets wealthy travelers, not cruise enthusiasts. Here's why the strategy works—and what it says about luxury positioning.
MSC Cruises' F1 sponsorship targets wealthy travelers, not cruise enthusiasts. Here's why the strategy works—and what it says about luxury positioning.
Mitsui Ocean Cruises launches its second ship, Sakura, September 19 — a converted Seabourn vessel joining sister ship Fuji in Japan.
Regent's Seven Seas Prestige debuts the fleet's largest spa, a first-ever salt room, a 6,000 sq ft gym, and a suite with its own private gym.
Celestyal's new winter promo prices seven-night Mediterranean cruises at $549 per person, nearly half its newly announced 2028 summer season rate.
NCL revealed Norwegian Aura's two-deck Mandara Spa with 15 thermal experiences, Tamara Indian restaurant, and The Panorama Room.
Carnival Rewards replaces VIFP Club on September 1. Here's what each tier costs in real dollars, and which cruisers lose the most in the switch.
Crystal announced four Wellness at Sea retreats for 2027 on Crystal Serenity and Symphony. Here's what's actually different about the programming.
French Waterways' 2026 Canal du Midi voyage on the Savannah adds a vintage Citroën 2CV drive and helicopter flight. Six nights from $32,000.
Holland America Best Service winner for a fourth year, earning Cruise Critic’s top honors along with Best Itineraries for 2025.
Crystal Grace new ship debuts in 2028 with luxury suites, top-tier dining and A&K shore experiences. See why this launch is big for Crystal’s future.