MSC Just Made an Interesting Bet on the Wealthy and Adventurous
MSC Cruises' F1 sponsorship targets wealthy travelers, not cruise enthusiasts. Here's why the strategy works—and what it says about luxury positioning.
Tag: Luxury
54 stories
EXPLORA III Is Explora Journeys’ First LNG-Powered Ship
EXPLORA III has begun her inaugural season with 461 suites, seven restaurants, and roughly 79 gross tons of ship per guest.
Porsche’s 911 GT3 Bergsport Is Limited to 100 Cars
Porsche's 911 GT3 Bergsport pairs a 502-hp manual GT3 Touring with a one-off Valleygreenmetallic paint. Only 100 cars, sold in four Alpine markets.
Lamborghini’s New Urus SE Performante Is an 812-HP Hybrid Super SUV
Lamborghini's new Urus SE Performante delivers 812 horsepower from a hybrid V8, sharper handling, carbon fiber upgrades, and unmistakable style.
Patek Philippe’s 6105G Maps the Night Sky Over Geneva
The Patek Philippe 6105G Celestial brings sunrise and sunset times, a Geneva sky chart, and six new patents to a 47mm white gold case.
The Inn at English Harbour Is Opening to Families for Two Months
Antigua's five-star Inn at English Harbour is welcoming families with kids under 10 for June and July 2026 only. Here's what's planned and why it matters.
Vacheron Constantin’s New Overseas Ultra-Thin Finally Enters the Holy Trinity Fight
Vacheron's new Overseas Self-Winding Ultra-Thin brings a 2.4mm micro-rotor movement and platinum case to Watches & Wonders 2026. Here's why it matters.
Elevate Your Work-From-Anywhere Experience at Grand Velas Boutique Los Cabos
In an era where remote work has become a staple for many, Grand Velas Boutique Los Cabos emerges as a beacon of luxury, redefining what a workcation can be.
Pagani Unveils the Imola Roadster
Pagani has once again set the automotive world abuzz with its latest marvel, the Imola Roadster. This street-legal hypercar isn’t just a high-performance machine; it’s a testament to the art…
In the Footsteps of Wittgenstein: A Dream Workcation Amidst Norway’s Fjords
In today’s hustle and bustle, the thought of breaking away from routine responsibilities and indulging in a journey of mental rejuvenation has a certain allure.