As a small business owner, I know first-hand how important the delivery of information is. Whether it be for a blog post or a product being sold, it’s vital to have my customer’s information ready at my fingertips so I can deliver the best content to them. This is why I’m excited that MailChimp now offers Google remarketing ads.
What is a web remarketing ad?
Remarketing ads–also referred to as retargeting ads–allows you to recapture those who previously left your site without purchasing. I like to think of it as a friendly reminder that says, “Hey, you, I think you forgot to finish what you started.”
Something you may not be aware of (because I certainly wasn’t) is the fact that 97% of first-time visitors to e-commerce websites leave without making a purchase. That’s an insane amount of opportunity being lost for who knows why. Thankfully, with the help of Google, MailChimp is now able to tackle this problem for online shop owners.
How do MailChimp Google remarketing ads work?
It’s quite simple really.
After connecting your store, MailChimp immediately begins pulling in your bestselling products and creates numerous ad sizes that will display across 2 million sites in the Google Display Network. For as little as $1 a day, Google remarketing ads will help recapture the attention of people who have left your site with something in their cart. Additionally, if you are using other advertising methods (ie. Facebook & Instagram), you are further setting yourself up for even more success. According to Google, combining retargeting with other types of advertising can help you sell 50% more products.
This seems a little misleading by itself. The quote we use in our blog is: And according to Google, combining retargeting with the other types of advertising you already do can help you sell 50% more stuff.
Best of all, this can all be set up super fast and at no additional cost. In just 2 clicks, your campaign will be up and running, reminding people of the products they left behind. Once those new sales start to come in, you might want to think about working on a clever welcome or first-purchase automation email to keep your new customers engaged.
So why MailChimp?
I’ve been a long time user of MailChimp. Because of their amazing tools for email creation, I’ve been able to build a loyal subscriber base and effortlessly serve them the content they desire. But don’t take my word for it–more than 16 million people and businesses around the world rely on MailChimp. It’s easy to trust a brand who, since their launch in 2001, has been on a mission to build the best features for their customers to help make marketing easy and affordable. Hence my excitement for the new Google remarketing ads.
To find out more about all the MailChimp offers, check them out on social media:
This post is sponsored by MailChimp. All opinions are my own.