Passengers flying Air New Zealand are in for a surprise when the safety video begins to play. Air NZ partnered with Weta Workshop to help create this Hobbit-themed safety video featuring cameos from Gollum, J.R.R. Tolkien’s great-grandsons, Fili the Dward, and Peter Jackson himself.
Not only are they providing a cool pre-flight video, they are also offering a Global Sweepstakes, “Find and Unlock the Elvish Code”:
– Win a once-in-a-lifetime Middle-earth experience by counting the number of times the Elvish code appears in the safety video
– Then visit www.airnzcode.com/hobbitmovie for the chance to win a trip to New Zealand to attend the World Premiere of The Hobbit: An Unexpected Journey in Wellington.
The prize also includes 6 days accommodation in New Zealand; Hobbit movie set tours, visit to Weta Cave, and more!
Starting on November 1st, all Air New Zealand flights will play the safety video in correlation of the Hobbit world premiere on November 28th. Check out the video below and some of the set photos from the video.