The apocalypse driven film This is the End ($23 USD) has finally come to Blu-ray and DVD. While partying at James Franco’s house, Seth Rogan, Jay Baruchel and many other celebrities are faced with some crazy happenings. Spoiler Alert: Michael Cera does coke and slaps Rihanna’s ass. The film was directed and written by comedy duo Seth Rogan and Evan Goldberg. They basically wrote in all of their film buddies as exaggerated versions of themselves. You gotta love when actors can openly and willingly make fun of their own ego.