Filmmaker Casey Neistat doesn’t seem to ever do anything “by the book”. But that’s why we love him. 20th Century Fox contacted Casey in hopes of having him create a promotional video for their new film The Secret Life of Walter Mitty, starring Ben Stiller. Neistat, per usual, had a different idea in mind. Using the theme of “live your dreams” and the $25,000 marketing budget Fox provided, his team set off on a journey to help the Philippines Typhone relief by providing them with the supplies they desperately needed.
Filmmaker Uses Film’s Marketing Budget for Philippines Typhoon Relief
Joe Miragliotta 9 years ago