Michelob is going organic with their latest innovation, Michelob ULTRA Pure Gold. The new beer is made with organic grains, offering drinkers a refreshing taste at only 85 calories and 2.5 carbs.
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Michelob ULTRA Pure Gold’s highly anticipated Super Bowl ad has dropped and it comes with a huge initiative. In an effort to help farmers convert their farmland to organic, Michelob ULTRA Pure Gold is committing to transitioning 6 square feet for every 6-pack of beer sold.
When you hear someone talk about their healthy lifestyle, rarely will you hear them mention their diet consisting of the occasional beer. What you will hear, however, is the complaints that they can’t enjoy an adult beverage without feeling like they set themselves back a few days after working out hard.