Michelob ULTRA Pure Gold‘s highly anticipated Super Bowl ad has dropped and it comes with a huge initiative. In an effort to help farmers convert their farmland to organic, Michelob ULTRA Pure Gold is committing to transitioning 6 square feet for every 6-pack of beer sold.

Less than 1% of America’s farmland is organic. That is actually pretty insane when you think about how important organic produce is to so many people. This staggering low number is sure to change with the help of the ‘6 for 6-Pack’ Super Bowl ad released by Michelob ULTRA Pure Gold.

How 6 for 6-pack works

Make your impact with a 6-Pack. Save $5 on Drizly with code GROWORGANIC.