Michelob ULTRA Pure Gold is Made With Organic Grains
Michelob is going organic with their latest innovation, Michelob ULTRA Pure Gold. The new beer is made with organic grains, offering drinkers a refreshing taste at only 85 calories and 2.5 carbs. But that’s not all that’s new. Continuing with the brand’s mission to become more sustainable, the packaging has received the approval of the Sustainable Forestry Initiative. Additionally, like Michelob ULTRA, the new beer will be free from artificial colors and flavorings.
“We’re proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with Michelob ULTRA Pure Gold we’re able to provide a new beer with a unique golden look and taste. We’re tapping into the occasion of spending time outdoors with friends and soaking in the same nature that inspired our new brew—a time we’re referring to as Pure Golden Hour.”
– Azania Andrews, vice president, Michelob ULTRA
To help spearhead Pure Gold, Michelob has joined forces with 11-time World Surf League Champion, Kelly Slater, a man who’s committed to living an active lifestyle.
“As a professional athlete, I strive for balance in my life – something that Michelob ULTRA stands for. I’m excited to partner with the brand as they launch this next innovation in beer – Michelob ULTRA Pure Gold. Whether you’re a pro athlete or just someone looking for organic ingredients, it’s a choice that everyone can feel good about.”
– Kelly Slater, Pro Surfer
Keep an eye out for Michelob ULTRA Pure Gold at a store near you, as well as at The Founders’ Cup of Surfing, where they will be the presenting sponsor this year. This will be the first public competition at Slater’s Surf Ranch from May 5-6, 2018.