How To Make Customers Loyal And Trusting
Businesses that want a loyal customer base need to take tips on board that will enhance customer trust. Making customers more attracted to your business involves building trust.
The more a customer can trust your business (in various ways – with their payment as well as trusting you will meet their expectations) the more they will feel encouraged to be loyal to you. Loyal customers will boost sales and help your business maintain a regular profit. Hence, knowing how to build trust is a worthwhile investment.
Here are some top tips to help you engage customers, enhance their loyalty, and make them trust you.
Have a smooth and secure payment method
Whether your business involves in-store or online customer payments, both should be smooth and secure. If a blip happens in-store or your online customer is directed to another website to make a payment, then they might be deterred from continuing their purchase as well as trusting your business.
Hence, making sure that your business offers a smooth and secure transaction process is a worthwhile investment.
For instance, you can make your online payments smooth and safe if you integrate payments using WooCommerce so that you don’t have to direct your customers to a third-party site. This will reassure them that the payment is going to you and nobody else, which will give them peace of mind and more trust in your business.
For in-store purchases, having good connectivity to the wifi will ensure that the connection isn’t lost between the till and your card system.
Publish your customer reviews
Another great way to build customer loyalty and trust is to publish and share all of your online reviews. Although you might not want to share any that are not five-star, showcasing your highs and lows will help your customer know everything there is to know about your business. When you do receive negative reviews, then make sure to take the feedback on board and use it to adjust your business to do better and give the customer what they want.
Furthermore, you should use your best reviews to your advantage and display them on your website, in your store, and wherever customers will see them. When a customer reads a positive review from another customer, it will encourage them to want to try your business and want to find trust in you.
Offer tip-top customer service
Every customer should be treated fairly and kindly. No matter if a customer wants to complain or ask a question, you should always treat them with respect and be friendly. Doing so will not put them off from using your business. If you are kind in response to a complaint (and find a solution) then you will ensure not to lose that customer and instead, will turn them into loyal and returning customers.
To offer the best customer service it will help to:
- Train all staff on equal levels. Making sure that all staff will handle customers, in the same way, will ensure that every customer remains satisfied.
- Offer fast responses. You won’t want your customer waiting around for days when they are asking a question. The faster your response time is, the more satisfied your customer will be. Satisfaction will lead to loyalty and trust.
Never make promises to customers
One thing that a business should never do if they want loyal and trusting customers is to make promises. It is great if you can meet those expectations. However, if you don’t, then you will soon find yourself losing customer interest.
Instead, you should let them know what you might be able to offer them. Never give a definite deadline or answer as you will lose them when you cannot fulfill it (even if it is out of your control and you can prove it).
Ask for feedback from new and returning customers
It is always important and useful to ask for customer feedback. Doing so will help you understand the strengths and weaknesses of your business.
When you ask a customer for their honest opinion, it will prove to them that you care about their satisfaction.
You should use the feedback to continually improve your business so that you can go above and beyond to make customers happy. The more you utilize your feedback (especially the negative points), the stronger your relationship will be with your customers. You will strengthen your business as well as your loyal customer base, which will satisfy both you and your customers.