Some people may face a dilemma when building a website for their casino business or another type. That is, is it wiser to give fans a mobile website or a mobile application they can download? Both are viable options for business and many others.

The best choice between these is personal because your business needs are unique. Also, you might choose a website or an app if it is within your budget range. In our opinion, though, a mobile website is a better choice. We will explain our reasons for favoring a mobile website next.

Mobile website vs Application – Overview

Here is an overview of each option:

Mobile Website

A mobile website works like a typical website. You can access its HTML pages using a browser. However, its unique design fits users of handheld mobile gadgets like a smartphone or iPad and computer users. Currently, website designers create responsive mobile sites. Hence, it can adapt to varying screen sizes. Also, a responsive mobile website can show videos, data, pictures, and text. Moreover, it can do location-based mapping and much more.

Mobile application

This is a downloadable app you can install on your smartphone. Web users can use an app at once without a browser. An application and a mobile website vary in this context. Instead, you will visit the Blackberry App World, Google’s App Store, or Apple’s App Store to locate a mobile app. After that, download an application on your phone and then install it. An application may already have cached content to avoid accessing the internet each time you open it. Alternatively, it might pull data from the internet as a website does.

Why do we prefer a mobile website to an application?

Before creating an app, most people build a mobile website. An app usually comes as an upgrade when it is harder to present a product or service via a web browser. Our reasons for choosing a mobile website include the following.

Instant response

A mobile website provides instant access to users with smartphones and browsers. In contrast, an application requires downloading and installing before it works.

Compatible with multiple devices

A user can view a mobile website on any mobile device. In contrast, an application supports various device versions. Hence, users cannot access the app if they have unsupported device software. Additionally, mobile websites are easy to integrate with emerging mobile technologies.

Instant upgrading

A mobile website upgrades content more flexibly than an app. Changes appear soon after publishing them. As an app is compatible with a specific device version, upgrading its content is complicated. Users using each supported version should get the updates. The process can drag because they must download updates first.

Easier to locate

A well-marketed mobile website ranks well on Google’s search results. Web visitors can find the site even faster on web directories. Additionally, loyal site visitors can choose a mobile website when browsing with a phone. Unless you visit an app store, you cannot locate a mobile app that easily.

Easier to share

Mobile website users can send a URL link to a friend via an email or on social media posts. Also, bloggers and print media publishers can promote a site’s URL in their content. Users can share a mobile app but not with the same ease and speed. They must send content across multiple platforms and ensure the target audience needs it.

Longer shelf life

A mobile website belongs to the owner, but users can access it on their phones. If they quit, the mobile site will still exist. On the other hand, a user who gets fed up with a mobile app has the power to delete it.

Easier to build

A mobile website requires less time and a smaller budget to make than an app. An application is harder to develop when a client needs an app for each platform. App development work is lengthy and pricey.

Simple support and maintenance work

After launching an app or a website, both will require constant support and maintenance. Fortunately, supporting and running a mobile website is more affordable in the long run. An app may require ongoing development, testing, and upgrading.

Carrying out SEO is simpler

A mobile website and app require incessant marketing to reach as many users as possible. However, it is easier to rank a mobile website higher on search engine results with SEO tactics. A website uses HTML pages that can host keyword-rich SEO texts and titles.

Better click-through rates

A company that already has a website is easier to find. People who prefer shopping online and processing others things online will prefer a website to an app. Thus, a website has a higher chance of receiving visitors who convert to actual customers than an app. A web visitor might start downloading an app but leave it in the middle of something interrupting. In contrast, a website that loads faster does not waste the user’s time as they do not have to download anything.

Study the following table to understand why a mobile website is a better option than a mobile application.

Feature Mobile Website Mobile App
Compatibility All devices Each device version needs a separate app.
Reach Any web user with a desktop PC, laptop, tablet, or smartphone. Only users with mobile devices.
Offline connectivity Limited offline access Works perfectly offline
Maintenance Flawless maintenance and support across devices. Ongoing upgrading, testing, and development are expensive and time-consuming.

Scenarios that might call for an app

A mobile website has many advantages over an app. However, it does not fit all scenarios. If you are facing the following scenarios, an application will be a better choice.

  • Wants to launch games
  • Convenient content access offline
  • Display complex data, reports, or charts
  • Access mobile-specific functions
  • Deliver instant push notifications.


A mobile website and an application are helpful if they match your product or service. You must analyze what you sell online carefully before determining if a website or an app will be the best choice.

A website is a clear winner as you can select a responsive design. This web design can do mobile-specific functions like sending push notifications. A responsive site is versatile and can broaden user reach.