Each year the season’s hottest artists help attract #UpForWhatever festival goers to some of the biggest venues and concerts throughout the country. To help kick this summer up a notch, Bud Light has announced an exclusive partnership with Mad Decent Block Party across the U.S. and Canada, which will include the limited edition Bud Light Festival Cans you see above.
Bud Light commissioned four Mad Decent custom labels and 27 artist-designed labels for the Festival Cans that are aimed to capture the energy of the summer music scene. The limited edition 16-oz. cans will be available exclusively in the markets of the 2015 Mad Decent Block Party summer events. So be on the lookout if you happen to be attending any this summer.
“The four Mad Decent custom labels and 27 artist-designed labels were inspired by the spontaneous and unexpected experiences that music lovers enjoy all summer long,” said Alexander Lambrecht, Vice President of Bud Light. “These bright, graphic Bud Light Festival Cans are like nothing you’ve ever seen from Bud Light – or any brand in the U.S. – and no two cans are alike.”
In the spirit of #UpForWhatever, Bud Light not only created these vibrant, summer-worthy cans for concert-goers, they made each one unique. The 31 designs were tranformed into more than 31 million possible graphics, so no two cans are exactly alike. Bud Light is both the first beer and brand to use this innovative packaging technology in the U.S.
If you happen to be attending any of the Bud Light events this summer, be on the lookout for Bud Light’s Summer Bucket List team who will be awarding people who are #UpForWhatever at concerts, sporting events, outdoor bars and summer hangout spots. Also, don’t forget to check out the House of Whatever at summer music festivals to get a taste of the impromptu fun I experiences this May at Whatever, USA in Catalina Island.
Visit BudLight.com to see all of the Mad Decent can designs and to learn more about the Summer Bucket List contest.