When the first Toyota Prius came on the scene it jumpstarted the hybrid category, and now the all-new fourth-generation Prius is looking to do the same. This week, Toyota set their launch event for the 2016 Prius in Las Vegas, where it was at the helm of a music, food, and special effects extravaganza.
What do you get when you add will.i.am, three Lexus NX cars, and a disused runway lined with 350+ projected mapped motion and audio sensitive lasers and lights? An epic light show synchronized by three Lexus NX’s hitting the laser targets at the correct tempo to create will.i.am’s hit, #thatPower.
GMC’s Precision advertising campaign “Sharp” receives its third installment today showcasing the parallels between the GMC Yukon Denali and the world of immaculate dressing.
Chevrolet Colorado is back and its leaving a huge imprint in the midsize truck market. In the first quarter alone, the 2015 Colorado is spending less time on dealer lots than other pickups and gaining new consumers from its competitors.
I was recently invited to come and join the Fiat team for the unveiling of their new 2016 Fiat 500X. In Beverly Hills we were treated to rooms at the appropriately Italian themed Hotel, Mr C. Along with some wining and dining, the press managed to take quite a drive through the hills of Malibu.