Well, this is one way to get people talking about your Super Bowl commercial. Mountain Dew has created the creepiest, err, thing for their 2016 Super Bowl spot. It’s called Puppymonkeybaby, and somehow the odd creature gets a trio of friends to get off the couch and get moving thanks to its delivery of Mountain Dew Kickstart.

I recommend watching the commercial twice. The second time around it starts to get catchy. And now I hate myself for saying that.