Hey everyone, it’s Joe here, and I’ve got some fantastic news for all the beer and spice lovers out there! I recently learned about a brand-new collaboration that will undoubtedly make a splash in the beverage market. The #1 best-selling beer brand, Bud Light, is teaming up with Tajín, the top-rated chili lime seasoning in the U.S. and Mexico, to create an extraordinary and mouthwatering concoction – Bud Light Chelada Tajín Chile Limón.
I mean, who doesn’t love a good 1-2 punch of flavor? This new innovation is designed for 21+ consumers who crave that perfect mix of mild chili peppers, lime, sea salt, and, of course, Bud Light’s crisp lager. I know I’m excited to give this mildly spicy combination a try. It sounds like a match made in heaven!
According to Steve Wolf, Vice President of Marketing for Bud Light Extensions, the company has always been in tune with its fans’ tastes and preferences. They are ecstatic to partner with Tajín and elevate the Chelada experience with their new Bud Light Chelada Tajín Chile Limón, providing that tantalizing spicy kick Chelada fans have been craving.
But the excitement doesn’t stop there! Bud Light Chelada and Tajín are stepping into the ring (literally) by sponsoring Top Rank Boxing’s event in Fresno, CA, on March 25. Fans will get to see the Bud Light Chelada Tajín branding on the ring canvas and corner cushions, immersing them in the action. Additionally, the partnership includes a new product-focused TV commercial, out-of-home billboards, social and digital extensions, and so much more.
“Our partnership with Bud Light delivers on our shared values, sparking moments of joy for consumers who have patiently awaited the introduction of a Tajin Chelada in partnership with America’s preferred beer brand, Bud Light. The new Bud Light Chelada Tajín Chile Limón is an authentic offering poised to be well received by consumers who seek to make it their beverage of choice as they enjoy key moments with those who matter most.”
— Haydee Fernández, Director of Alliances for Tajín International
Beginning on Monday, March 27, 2023, the new Bud Light Chelada Tajín Chile Limón will be available nationwide in 25 oz. cans.