America’s Macro Beer Lends Their Support to the National Park Foundation by Commissioning 13th Witness to help Unveil New Summer Packaging Featuring the Statue of Liberty
For Earth Day this year, Budweiser announced their continued support of the environment by partnering with the National Park Foundation (NPF), the official charity of America’s national parks. Through the Find YourPark movement, this multi-million dollar partnership is helping raise awareness about national parks and the centennial milestone of the National Park Service in 2016. Budweiser is releasing a limited edition bottle design featuring a silhouette of the Statue of Liberty.
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To help unveil the new packaging, Budweiser hired acclaimed cityscape and mobile photographer 13th Witness. He captured photos of the bottle around New York, providing fans visual content that will help you get in the spirit of summer.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” said Brian Perkins, vice president, Budweiser. “And where better than in America’s national parks? It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”
Along with the new packaging design featuring Lady Liberty, Budweiser will be bringing exciting events to the national parks through a summer music program that celebrates their pledge to protect these historical locations. April 21st marked the campaign kick-off where Budweiser launched a day of service in a number of New York City parks to unite locals with a sense of duty and responsibility for a new America.
For more information on the Find Your Park movement, please visit FindYourPark.com.