For too long, I’ve had to deprive my beard, as one of my favorite grooming brands lacked supplies to give my face blanket the love it deserves. Not anymore.

Old Spice makes its debut into the beard category with their new Old Spice Beard Collection with Beard Wash, Beard Conditioner, Beard Balm, and Beard Oil, available exclusively on This releases comes just in time for dudes everywhere looking to give their beards what it needs for Octobeard and so on.

Jason Kelce and his brother Travis Kelce as Old Spice Guys
Jason and Travis Kelce

To help with he launch of their new product, Old Spice has partnered with NFL’s bearded brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. The bros star in the brand’s advertising campaign titled “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards,” debuting across the brand’s social media channels on 9/23.

Need beard grooming help?

And finally, for guys not well-versed in the art of beard grooming and looking for some help, the Old Spice Bearded Quartet is hosting the most harmonious Q&A on Twitter scheduled for Tuesday, Sept. 25 at 3 p.m. ET/noon PT. Guys can ask questions about beards (or about anything really) and get an answer back in song form. Who doesn’t love a good acapella? All you have to do is tune into Old Spice’s Twitter channel to participate.

Old Spice Beard Collection Spots

Grab the new Old Spice Beard Collection today on Amazon.