Isaiah Mustafa Helped Old Spice Kick off Year-Long Partnership with Tough Mudder
Tough Mudder Meets Old Spice’s Hardest Working Collection
How does one survive Tough Mudder’s intense 10+ mile obstacle course? With legendary protection from Old Spice, that’s how.
This past weekend, Isaiah Mustafa (the Old Spice Guy) helped kick-off Old Spice‘s year-long partnership with Tough Mudder. He joined the thousands of athletes taking on the obstacle course at Glen Helen Raceway in San Bernardino – Tough Mudder’s first of 30+ events happening across the U.S. this year.
Old Spice is the official Anti-Perspirant/Deodorant and Body Wash of Tough Mudder, and Mustafa was on site to help show athletes the new Hardest Working Collection, Old Spice’s latest and greatest product line-up. In addition, he motivated participants with high fives and obstacle course advice from start to finish line, with even a pit stop at Old Spice’s Mud Mile 2.0 and Pop & Lock obstacles.
- Mud Mile 2.0 – Lend a hand, take a hand; pay it forward, give it back – this obstacle is all about going the extra mile. With waist-deep mud pits and slippery mounds to mount, Mud Mile is a classic Mudder fan favorite.
- Pop & Lock – Found in the Mudder Village, both participants and attendees can test their strength against the ultimate escalating pull-up bar. Achieve legendary status by using a movable pull-up bar to ascend over the structure, one bar at a time.
Isaiah Mustafa Interview
Before Mustafa hit the obstacle course with the Tough Mudder athletes, I had a moment to speak with him about the partnership.
What are you doing with Old Spice in Los Angeles today?
I am participating as a coach for the Los Angeles Tough Mudder. Helping these Mudders get through the day with lasting legend influence.
Have you had the chance to meet any of the Mudder athletes yet?
No, but I did meet the coach. He is amazing.
I’m curious what their attitudes are like right about now. It has to be intense, no?
I saw a lot of the Mudders coming out from their cars in the parking lot, and getting ready to go. And they’re ready. There’s no joking around right now; this is Tough Mudder business we’re talking about. There’s a lot of smiles, but a lot of motivation in those faces.
And you have to know that the Dirt Destroyer Body Wash that we have in the legendary protection campaign will definitely take care of this dirt that they will be getting into today. Because it’s going to be all about dirt… and mud!
Old Spice – Tough Mudder #Smellegendary
Watch Old Spice’s new commercial for their Tough Mudder partnership, featuring Bob Giovanni, the latest Old Spice Guy to promote their fine product.