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Norman Foster

Norman Foster Designed His First Watch at 91, and It Has No Lugs

Norman Foster's first watch is a lugless 38.5mm Grade 5 titanium dual-timer with an ETA automatic, priced at 3,500 euros.

At 91, Norman Foster has designed his first watch, and it starts by deleting something every watch has: lugs. The Lebond Norman Foster joins case and strap into one continuous shape. So the FKM rubber strap flows straight out of the 38.5mm Grade 5 titanium case. Lug to lug is 38.5mm, because there is nothing else to measure.

The practical trick is the bidirectional 12-hour bezel. Turn it and the main hour hand reads a second time zone, no GMT hand, no extra complication. Inside is an ETA 2892-A2 automatic with a 50-hour reserve, visible through a sapphire caseback with a custom perforated rotor. The case is 10mm thick with 50 meters of water resistance and a date window at 3 o’clock. I have not worn one yet, so this is a design story, not a wrist report. But the thinking is pure Foster: strip it to the function and let the engineering carry the look.

Lebond Norman Foster watch, Natural Titanium Edition, with sunray dial and light grey rubber strap
The Lebond Norman Foster watch, Natural Titanium Edition. Image credit: Lebond
LEBOND NORMAN FOSTER NATURAL TITANIUM EDITION
Credit: Lebond

Two editions are available: Natural Titanium and Black DLC. Natural Titanium has a sunray dial, light grey strap and blue rotor. Black DLC has a black lacquer dial and red rotor. Both are individually numbered, available now from Lebond at 3,500 euros, about $4,000. It sits at the opposite end of the titanium automatic spectrum from Casio’s titanium automatic field watch. That watch starts at $320.

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