Michelob ULTRA Pure Gold's highly anticipated Super Bowl ad has dropped and it comes with a huge initiative. In an effort to help farmers convert their farmland to organic, Michelob ULTRA Pure Gold is committing to transitioning 6 square feet for every 6-pack of beer sold.
Michelob is going organic with their latest innovation, Michelob ULTRA Pure Gold. The new beer is made with organic grains, offering drinkers a refreshing taste at only 85 calories and 2.5 carbs.