Did you know that 92% of guys feel it's important to maintain their guy friendships, yet 79% guys are spending less "guy time" as they get older? That's just ludicrous if you ask me. Old Spice feels the same and is looking for ways to help get your friends' swagger back.
A few weeks back I was in Cincinnati, Ohio with Old Spice to get a tour of the Procter & Gamble headquarters. There, I had the pleasure of meeting various team members on Old Spice...