May 6-7, AT&T and TOMS celebrated their 10 successful years working together through a unique popup, in the form of a giant shoebox, on the Santa Monica Pier.
TOMS has come a long way since its inception in 2006. Over the years they have found success testing out new shoe styles and accessories, while maintaining their charitable One for One motto.
TOMS use to be known just for their popular shoes that launched CEO Blake Mycoskie's 'One for One' initiative. Then there was TOMS Eyewear that gifted a person vision whether it be through medical treatment or just prescription glasses. Now they launched a whole new beast with their TOMS Roasting Co.