Legendary Old Spice Stars Terry Crews and Isaiah Mustafa Together at Last
For the first time in epic history, the manly men of Old Spice, Terry Crews and Isaiah Mustafa come together in a new spot. The two join in a friendly competition to plead the case for their favorite Old Spice scent: Bearglove, Swagger, or Timber. This is the first in a series of seven “Smellmitment” spots that will feature the duo together, with the first debuting online today and on television nationwide during the Pro Football hall of Fame game this Sunday, August 9th.
“The power of scent and smelling fresh and manly helps inspire confidence, and Old Spice’s versatile scent lineup – including popular scents Bearglove, Swagger and Timber – provides guys with products they can rely on to fuel this power,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “Legions of young guys are still trying to figure what kind of men they want to become and Old Spice is always right there as they navigate the seas of manhood.”
Each Old Spice scent is different, making it easy for guys to find the scent that matches their personality. Below are the ‘Scent Personalities’ for the three Old Spice scents part of the “Smellmitment” campaign. Which matches you?
- Timber Man – For the guy who is a lumberjack at heart, a Timber Man enjoys the fresh scent of nature as well as the thrill of competition.
- Swagger Man – For the guy who is confident, a Swagger Man can act on his feet and is smooth with the ladies.
- Bearglove Man – For the guy who commands your attention, a Bearglove Man exudes power and worldliness and speaks with authority