Gnarly Head Collaborates with Grateful Dead on Limited Edition Wines
Gnarly Head, a producer of bold California wines from gnarly old vines, announced today the release of two Limited Edition Grateful Dead-themed wines in partnership with iconic American rock band, the Grateful Dead. A rich, spicy Old Vine Zinfandel, sourced from 35-to-80-year-old-vines in Gnarly Head’s home appellation of Lodi, California, and a brooding, darkly fruity California Cabernet Sauvignon will hit retail shelves in the U.S. this month.
Labels for the wines feature iconography instantly familiar to fans of the Grateful Dead, including the band’s kinetic skull and roses figure, which emerges from the trunk of a twisted, ancient vine on the Gnarly Head Limited Edition Old Vine Zinfandel label, and its emblematic lightning bolt skull, made famous by the cover of the epic 1976 live double album “Steal Your Face”, an adaptation of which appears on the Limited-Edition Cabernet Sauvignon label.
“Gnarly Head wines and the music of the Grateful Dead are both rooted in Northern California, and both are expressive, bold and true to their roots—so this partnership is a natural fit. They happen to be fantastic when enjoyed together.”
– Andrew Blok, brand director for Gnarly Head
David Lemieux, the Grateful Dead’s archivist and legacy manager, noted that “You don’t just listen to the music of The Dead, you experience it. The music is an expression of a California state of mind that’s rich in creativity, connection and community. Gnarly Head wines tap that same passion and energy, and I hope that these fantastic wines inspire fans of the Dead to catch some of those vibes when they pour themselves a glass of Gnarly Head wine and put on their favorite album.”
Perfect for gift giving, entertaining, or simply enjoying with good tunes, the Limited Edition Grateful Dead Lodi Old Vine Zinfandel (SRP $12) and California Cabernet Sauvignon (SRP $12) will be available at major retailers nationwide including Albertsons, Safeway, Publix, Kroger, Harris Teeter, Winn-Dixie, Total Wine & More, Food Lion, Market Basket, HEB and Fred Meyer beginning September 2022, while supplies last. For more information about the limited release or other Gnarly Head wines, visit gnarlyhead.com.