Heineken and Alchemist Introduce Six-Pack Of Handmade Candles For “#Heineken100” Program
Continuing with their #Heineken100 Program, Heineken has unveiled a special six-pack of custom handmade Heineken-bottle shaped candles in partnership with Alchemist Miami. This collaboration marks the first time the #Heineken100 program enters into home goods. The decorative accessories were hand-poured with a special soy and wax blend, then de-molded and heat-finished by hand. This is the fourth out of five collaborations Heineken is doing this year.
“I am honored to represent the city of Miami for this year’s #Heineken100 program,” said Alchemist Founder Roma Cohen. “I wanted to create something that immediately brings the brand to mind, so we carefully spot color-matched vegetable dye to get the exact hue of Heineken green. The six-pack is almost a mini-artwork that is both fun and nostalgic – and it would look great in anyone’s office!”
In its sixth year, the #Heineken100 program is teaming up with legendary men’s fashion stores in five of its fans’ favorite U.S. cities. These include Alchemist (above) in Miami, KITH in New York City, Union in Los Angeles, RSVP Gallery in Chicago, and Concepts in Boston. Each of the collaboration partners will create a unique set of just 100 products that will be unveiled in a VIP event, and sent out to 100 national influencers.
Follow the #Heineken100 hashtag to stay in the know with what’s coming next for the program.