What turns a regular party into an epic one? Is it the music, the food, or the drinks? Perhaps neither of those.
This month BACARDÍ unveiled a new campaign with a strong focus on male bonding, and some friendly jabs at their competitor, Captain Morgan. BACARDÍ Oakheart is at the forefront of the “All In, All Heart” campaign, getting consumers in key markets to “bench the Captain” and join the Brotherhood of Oakheart.
Last week, BACARDÍ introduced a new flavor to their rum family, BACARDÍ Tangerine. The citrus release was inspired by their consumer’s craving for summer citrus.
You may remember late last year when I announced I would be attending the Bacardi Triangle during Halloween, a brag-worthy trip to Puerto Rico to see Kendrick Lamar, Ellie Goulding and Calvin Harris perform on an island.
Bacardí rum unveiled their first packaging update in more than a decade to celebrate their 153rd anniversary.
Incredibly excited to share that, from October 30th to November 2nd, Bacardi will be flying Joe’s Daily to the Caribbean for their Bacardi Triangle event!