Surprise, surprise, Tom Brady is in yet another Super Bowl.
As football fans count down the last remaining days until Super Bowl LV (Kansas City Chiefs vs. Tampa Bay Buccaneers), Oakley is dropping some new eyewear as the official eyewear sponsor of the NFL. Each of the three new shades features a little homage to the big game in the lower-left corner of the left lens.
Limited Edition Super Bowl LV Portal X
Be ready for game time with the Oakley® Super Bowl LV Portal X which takes the versatile sunglass to the next level with logos and colors that celebrate the NFL’s Championship Game. The style features a Prizm™ Ruby lens, designed to enhance color and contrast to see more detail, with an etch of the Super Bowl LV logo, and the Oakley icons on the temples mix red, blue and orange to match the Tampa event theme. The special-edition product comes with an NFL Super Bowl LV microbag.
Tampa Bay Buccaneers Holbrook™
See every touchdown in style and represent your team in this special-edition NFL Holbrook™, featuring Prizm™ Lens Technology, official team logo lens etch and team color accents throughout.
Sutro Lite Patrick Mahomes II Collection
NFL MVP. Super Bowl MVP and Champion. Face of a franchise. Future of his position. Dynasty-maker? Patrick Mahomes II has accomplished more in his first three years in the NFL than most would dare to dream to achieve in a career. There’s no simple explanation for what Mahomes has become. Which is why when Oakley and Mahomes decided to partner on a signature series collection, the look had to be something similarly fresh and unexpected. His signature series collection debuts with Sutro Lite, featuring colors that are a nod to both his decorated past and present.
The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Look out Starbucks, there is a new nitro cold brew in town and it is looking to dominate all of your seasonal red cup business. Sail Away has released their limited edition Sleigh Ride Nitro Cold Brew, a coffee sure to ignite your Christmas spirit.
Outerknown, the sustainable apparel brand co-founded by surfing legend Kelly Slater, has just released their third watch collaboration with Breitling. The Superocean Heritage '57 was designed to convey the laid-back lifestyle associated with the surfing scene in Southern California and Hawaii back in the 1950s and 1960s.
Our friends at Bud Light have announced something exciting for their seltzer brand. The Bud Light Seltzer Ugly Sweater Variety Pack will feature four festive new flavors just in time for the holidays.
If there wasn't a reason to travel before, there is now. Jim Beam Bourbon has announced the launch of Lineage, a batched premium whiskey sold exclusively in travel retail shops. This unique whiskey marks the first collaboration between Jim Beam's 7th and 8th generation family distillers.
Who would have thought a scotch whisky would be named after a prized pig by the name of Muckety-Muck?
Olivers popular Ion wallet, a collaboration with Pioneer, returns with two new limited edition colors.
The history of cannabis has been a turbulent one. It still isn't legal in all 50 states and there are still poor souls in jail for using it. Jack Herer knew a thing or two about the troubles of being a cannabis pioneer, being arrested 34 times before he was finally jailed.
Truff's White Truffle Infused Hot Sauce is a limited release that is made with premium ingredients like black truffle, organic agave nectar, and ripe chili peppers.
Menswear brand Todd Snyder and shoemaker New Balance are continuing their collaborative partnership with an exclusive new shoe. The Made in USA 997 combines premium materials with unmatched craftsmanship and might be my new favorite shoe.