Lo and behold! Who would have thought that from a mere messaging app, Telegram has risen to become a trusted and sought-after social media platform?
Thanks to Telegram Channels, the brand is on the rise. This emergence brings a whole new level to instant connections. The number of Telegram subscribers is valuable to grow for a number of reasons: from a wider reach and higher engagement to attracting collaboration opportunities with other influencers or businesses in your niche, further expanding your reach and audience.
Before, when one mentions a telegram, they immediately think about a message created by a telegraph printed on paper and delivered to someone’s doorstep. Those days are long and gone.
Telegram’s focus is on speed and security. But speed and security barely scratch the surface of how beneficial it is.
First and foremost, Telegram channels are tools for transmitting one’s messages to the public. The aim is to reach a larger audience. These tools give users a unique opportunity to be reached by sending a direct phone notification with each post.
Why is it important to know about Telegram? If one wants to be successful, having a Telegram channel is the way to go. Major media outlets and public figures have joined the bandwagon.
Finding out what makes Telegram Channels successful is a step in the right direction. Go ahead and discover.
Telegram – An Overview
Telegram is a cloud-based messaging app. In 2022, Telegram reached an unprecedented 700+ million monthly users or subscribers. In that same year, it became one of the most downloaded apps on a global scale.
One of the reasons that online users target Telegram is that one can use a phone number to utilize the app. Another relevant reason is one can have customized security settings.
With Telegram, a user can have other features, including Secret Chats and, of course, Telegram Channels. Having a Telegram channel allows for better communication and monetization.
Telegram Channels
Setting up a Telegram channel is pretty straightforward. Most importantly, it is free. A channel can acquire an infinite number of subscribers. That means you can reach that many in a short amount of time.
To create one, open “New Message” on the Telegram menu. Then, select “New Channel.” Upon creation, the channel is private. But there is an edit option to make it public.
Channels allow a user not just the opportunity to message people but also to do the following:
- Play videos
- Show animated stickers
- Conduct a poll
- Do live streams
- Many others
Is Telegram a Good Monetization Channel?
Yes, for the following reasons:
- Records show that the channels boast active, wealthy, knowledgeable subscribers.
- Telegram channel marketing is pretty new, so the competition is low.
- Ads are not allowed, preventing banner blindness and allowing better responses to marketing efforts.
- Marketers have the opportunity to deliver content at no cost and without specialized skills.
- Since channels can have unlimited subscribers, there is an opportunity to send wide-reaching messages.
- Customer-facing chatbots can be created to provide services like videos, documents, etc., saving time and effort.
- Private channels offer additional monetization options.
- Push notifications help users stay informed about posts within the channel.
- The platform ensures security and privacy of user information.
- There are self-destruct timers for messages relevant only for a short period, like limited-time offers.
- Channels allow the transfer of files in different formats.
- Important messages can be pinned at the top of the channel to attract users’ attention.
How to Monetize a Telegram Channel
Here are some monetizing opportunities using Telegram channels:
1. Ads or Paid Posts with “Telegram Ads,” There Can Be Two Options:
- On public channels that have 1k subscribers, advertisers can display their posts.
- A creator can promote a channel by collaborating with other creators and advertising on other channels.
Online experts say the second option is still the most popular and efficient.
2. Sale of Products and Services
The channel owner can use the space to sell what they offer to the public directly. In this scenario, one has to run a content-focused channel. One’s channel can also be an avenue to promote an app by explaining to the subscribers the app’s features, benefits, etc.
3. Affiliate Marketing
Simply put, affiliates get commissions. They guide visitors to take action on an advertiser’s platform or website. The affiliates can do this using their personalized affiliate links.
When these visitors make a purchase, the affiliate gets to pocket a corresponding commission. This endeavor can be made more lucrative by joining travel affiliate programs.
Within the travel industry, the affiliate can strategically endorse third-party products and services and, as an add-on, share one’s affiliation link. Also, Telegram affiliate channels can propel time-sensitive trip offers. These offers include last-minute, super-discounted travel deals.
4. Fees for Joining Private Channels
Another method to monetize is charging a fee for access. This approach entails that a person simultaneously:
- Establishes a public Telegram channel, actively promoting it and providing followers with valuable content
- Creates a private Telegram channel, this time yielding exclusive premium content to followers for a fee
5. Donations
In this situation, followers can tip the channel owner after publishing each content. Another option is to create an ongoing donation drive using Patreon. Want to see examples of Telegram channels with links to Patreon?
6. Fundraising
This approach asks the subscribers directly for funds for a specific goal. For example, the channel moderator wants to raise money to undertake a feeding program. They can ask for money.
Sometimes, the purpose is personal. For instance, it is to be able to write and publish a novel. The Telegram owner can ask for contributions to achieve the endeavor.
7. Acting as a Consultant
One can share their expertise with starters after establishing and developing a Telegram channel. An example of this is advising others on how to monetize, just like what is being done now!
For account-related concerns, consulting could include:
- Creation and usage of Telegram bots
- Selecting niches
- Knowing which content aligns with which niche
- And many others
There are many other ways to monetize. Know that a person’s earning potential is enormous. All it takes is a simple step of creating a Telegram channel.
Promoting a Telegram Channel Monetizing does not happen overnight. Before proceeding in this endeavor, it is crucial to maintain and promote one’s channel.
Go through some of these reminders to ensure success in transforming a regular Telegram channel into a successful one.
One thing to note is coming up with a name that’s easy to recall. Of course, if products and services are involved, the name must resonate with them.
It is all about the content. When creating pieces to share with the followers, ensure that they are something that they can relate to. The content must consistently strike a chord with them. They should think of a channel as a way to get solutions or satisfaction.
Consider watermarking videos and images to be published on the channel. This additional action allows the channel to get more attention from the subscribers.
Delete if there is outdated or insignificant content within the channel. It can turn off current and potential subscribers.
Seek other avenues to promote and register the channel. Here are some suggestions:
- Other social media platforms
- Q&A spaces like Quora
- Discussion boards
- Channel directories
- Blogs
Don’t change the channel’s theme. Stick to what works. If there is a need for variety, choose subthemes. Always relate to the main/original one. There’s nothing good that comes out of confusing the subscribers.
Make the brand benefits known to the public. The option to do that is in the Channel description.
Brands on Telegram
Still not convinced? Discover the brands with engaged communities on Telegram. Let their success be an inspiration.
First is The Washington Post. This newspaper giant aims to provide its readers the opportunity to pore through its content.
Most of the time, the readers skim through the paper and only choose to read certain items. But with the help of Telegram, the post publishes short announcements of the latest news and features worldwide.
Typically, it sends out five posts daily to update busy followers, simply focusing on the highlights. This innovative approach effectively piques people’s interest, leading them to visit the paper’s website for the lengthy information.
Another company that takes advantage of Telegram is Ted Talks. The company has been inspiring millions of viewers with its endless array of motivational videos for years.
How does Ted Talks leverage Telegram? Through its add-on feature on YouTube, the former shares its most popular videos using Telegram. The purpose here is to allow those people who don’t have the luxury of time to get updates and notifications on the latest content.
Unlike the other two brands, Netflix does not have an official Telegram channel. How does it get on the light, though?
Netflix becomes an avenue for its viewers to create their Telegram channels. People can access the streaming service’s updates, behind-the-scenes footage, quizzes, and many others.
Frequently Asked Questions
What differentiates public from private channels?
Since the former has usernames, tracking them down to join will be easy. Meanwhile, the latter are considered closed groups. An invitation occurs if the owner makes the addition.
Can a deleted message be retrieved?
Unfortunately, no. Once deleted, it remains so.
How can I add people to my channel?
First, the owner can add 200 subscribers. Once that is reached (for public ones), the channel automatically adds people who ask to join.
Can anyone post feedback on the channel?
Participants will see a comment button if there is a discussion group chat in the channel. They can post feedback there.
The feedback shows up as part of a thread where the admin can verify if conversations remain civil and respectful. Bots can also be utilized to incorporate buttons in the posts.
Can it be known who posted a message on the channel?
The channel owner can activate admin signatures, which will appear next to the view counters. These signatures display the administrator’s name without any link to their profile.
Final Thoughts
Telegram has become a formidable online authority from a mere messaging app. No one can deny the inspirational rise of Telegram channels.
One of the best things about Telegram is that it provides users with opportunities to earn. By monetizing their Telegram channels, people create their own success stories.
But everything boils down to one’s hard work. It will not be a walk in the park handling Telegram channels. Time and effort are needed to jump-start a lucrative experience in Telegram.
Play the cards right. That’s the best thing, and soon, success is on the horizon.
