What turns a regular party into an epic one? Is it the music, the food, or the drinks? Perhaps neither of those.
This month BACARDÍ unveiled a new campaign with a strong focus on male bonding, and some friendly jabs at their competitor, Captain Morgan. BACARDÍ Oakheart is at the forefront of the “All In, All Heart” campaign, getting consumers in key markets to “bench the Captain” and join the Brotherhood of Oakheart.
Because, how else do you launch a product called Cannon Ball Blast without an actual human cannonball?
Before today, you may have never heard the name John Calico Jack Rackham, though you should have. He's the man that inspired Calico Jack Rum® through his famed history of redefining the art of piracy.
Last week, BACARDÍ introduced a new flavor to their rum family, BACARDÍ Tangerine. The citrus release was inspired by their consumer's craving for summer citrus.
As of late, aged rums have made a big splash in the spirits industry. In fact, popular manufactures have began putting together unique collections for rum connoisseurs everywhere.
Bacardí rum unveiled their first packaging update in more than a decade to celebrate their 153rd anniversary.
In 1671, Captain Henry Morgan journeyed to Panama City where he lost five ships during the raid of Fort San Lorenzo, including his flagship The Satisfaction.
This week Captain Morgan introduced something new to their popular line of spiced rums with the Captain Morgan White Rum.
On the heels of the Captain Morgan "Perfect Getaway" challenge, Chapter 2 of the trilogy is released titled 'For Gold and Glory'. Using his wits and the human treasure map he busted out of prison, our favorite pirate out smarts his fellow sea dwellers by getting to the treasure first.