Ryan Gosling, known for his diverse range of roles on the big screen, has teamed up with luxury watch brand TAG Heuer to create an exciting short film titled “The Chase for Carrera.” Celebrating the 60th anniversary of TAG Heuer’s iconic Carrera collection, this action-packed film showcases Gosling’s comedic skills and driving prowess while embodying the brand’s motto of “Don’t crack under pressure.”
“The Chase for Carrera”: Story
In collaboration with producer Nash Edgerton and filmmaker David Leitch, who has directed blockbuster features such as “Bullet Train” and “Deadpool 2,” the short film brings together a talented cast. Comedic actress Vanessa Bayer, known for her work on “Saturday Night Live” and the film “Ibiza,” joins Gosling in a quirky yet thrilling car chase. The story revolves around Gosling’s determination to keep a TAG Heuer watch he wore on a film set, which sets off a pursuit with Tammy, played by Bayer, who is the prop master responsible for the watch’s safety and return to the studio.
The Focus: TAG Heuer Carrera Chronograph Glassbox
While Gosling takes center stage as the main character, the primary focus of the short film is the TAG Heuer Carrera Chronograph Glassbox model. This special edition design features a unique Glassbox sapphire crystal dome, presenting a modern interpretation of the classic Carrera model originally created in 1963 by TAG Heuer’s former CEO, Jack Heuer. Inspired by the dangerous and thrilling Carrera Panamericana race in Mexico, the Carrera collection has always been associated with high-speed adventures, a legacy that continues in the Glassbox model.
Collaboration and Creativity:
The collaboration between Gosling, Edgerton, Leitch, and TAG Heuer aims to pay tribute to the beloved Carrera timepiece by creating a larger-than-life homage. The short film combines elements of comedy and action, showcasing the talents of some of the most respected names in Hollywood. Gosling’s ongoing partnership with TAG Heuer extends beyond the film, as he will be seen wearing various versions of the TAG Heuer Carrera in upcoming Hollywood roles, including in the film “The Fall Guy.” Gosling commends the fearless and creatively versatile team at TAG Heuer, expressing his admiration for their innovative approach to this campaign, which he believes is unlike anything they have done before.
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